For more and more employers, wellness programs are become more than a means to reduce healthcare costs. Instead, they’re being viewed as a way to attract better talent, retain it and increase productivity.
“I think you need both ROI and VOI,” says Alan Kohll, the president and founder of TotalWellness. “More companies do just focus on ROI because that is the easier thing to measure, but both together will really drive home the importance of a wellness program.”